Working with Stories

Stories are the live feed of articles Chatter pulls from across the web, scored against your brand. These articles cover everything you can do with them.

In this guide

1. Browsing the Stories feed
2. Sorting and filtering Stories
3. Saving Stories
4. Upvoting and downvoting Stories
5. Removing a source from your feed
6. Viewing competitor content
7. Turning Stories into a Topic

Browsing the Stories feed

The Stories tab is where you’ll spend a lot of your time in Chatter. It’s the raw material you’ll turn into ideas and content.

What’s in the feed

Every Story in your feed has been pulled from a source you selected during onboarding (or added later in Brand Settings). Each Story is scored for relevancy against your brand, audience, and keywords, and only Stories above your relevancy threshold appear.

How often it updates

The Stories feed refreshes every hour. There’s a slight processing delay between when an article is published and when it appears in Chatter — usually under an hour, but occasionally longer for less frequently crawled sources. 

If the feed looks unchanged between visits, it means nothing new cleared your relevancy threshold, not a bug. 

Browsing tips

• Use sort controls at the top of the feed to switch between most relevant and most recent.
• Click any Story to read the full article in a new tab — Chatter doesn’t reproduce article content, it links you out.
• Use pagination at the bottom to dig deeper into the feed. There can be hundreds of Stories at any given time.

Sorting and filtering Stories

Chatter gives you several ways to slice the feed so you can find exactly what you’re looking for.

Sort options

• Relevancy — most relevant first. The default and what most people use day to day.
• Recency — newest first. Useful when you want to see what just hit the feed.

Filter options

• Audience — show Stories matched to a specific persona or audience segment.
• Solution — show Stories tagged to a specific solution area you sell into.
• Keywords — narrow the feed to Stories that mention specific terms.
• Competitor content — toggle on to show only Stories from your tracked competitors. Each one is marked with a competitor tag.

Combining filters

You can stack filters — for example, filter to a specific audience and show only competitor content. The feed will narrow to only Stories matching both.

Tips

• The Story filtering function is precise. Filtering by audience, or keyword, will only show Stories that very closely match your filter. We match Stories based on context and adjacency, meaning most Stories won’t match your brand inputs one-for-one. Filtering only looks for those one-to-one connections.   

Saving Stories

Saving a Story keeps it in your account permanently, even after it would normally age off the system.

How to save a Story

1. Find the Story in your feed.
2. Click the save icon on the Story card.
3. The Story moves to your Saved Stories section, accessible from the Stories tab.

Why saving matters

Older Stories naturally fall off the feed in 15-30 days so Chatter can manage storage and processing costs. Saved Stories are exempt — they stay in your account as long as you keep them.

If you find a Story that sparks a longer-term content idea, save it before you forget. Anything unsaved may not be there next month.

Tips

• Saved Stories are personal to your user account, not shared across your team. To send a Story to a teammate, share the original article link.
• Stories used in your Topics are also exempt from removal and will stick around for as long as the Topic is in your account. 

Upvoting and downvoting Stories

Upvotes and downvotes are how you teach Chatter what good looks like for your brand. Use them liberally — the more signal you give, the better your feed gets.

Upvoting

Click the upvote icon on a Story to tell Chatter you want to see more like it. Upvotes feed back into the relevancy engine and influence what surfaces in your feed going forward.

Downvoting

Click the downvote icon to tell Chatter a Story missed the mark. Two things happen: the system learns to deprioritize similar Stories, and the Story usually disappears from your feed when you refresh.

Downvotes don’t remove the source — just that one Story. To stop seeing all Stories from a particular source, use Remove Source instead.

Tips

• Voting is most useful in the first few weeks of using Chatter, when the system is calibrating to your brand. After that, occasional voting keeps things sharp.

Removing a source from your feed

If a particular source consistently isn’t useful, you can remove it from your feed entirely. No more Stories from that publication will appear.

How to remove a source

4. Find any Story from the source you want to remove.
5. Click the three dots in the top right corner of the Story card.
6. Select Remove Source.
7. Confirm. The source is removed and you’ll no longer see Stories from it.

Removing vs. downvoting

Downvote a single Story when one article missed the mark but the source is generally good. Remove a source when the entire publication isn’t right for your brand — for example, an industry outlet covering a market you don’t actually serve.

Tips

• If you remove a source by accident, you can re-add it in Brand Settings under Media Sources.
• Removing a source will remove it for all users on your account. 

Viewing competitor content

Chatter automatically pulls content from the competitors you’ve configured, so you can keep tabs on what they’re publishing without juggling separate tools.

Seeing competitor Stories

Toggle the Competitor Content filter on the Stories tab to show only content from your tracked competitors. Each Story is marked with a competitor tag so you can spot it at a glance.

Adding or changing competitors

Competitors are managed in Brand Settings. You can add new competitors, remove ones that aren’t useful, or swap one for another at any time. New competitors take a little while to index — give the system some time to start surfacing their content.

What if a competitor isn’t showing up?

Not every site is indexable. Some publications block crawlers, use heavy JavaScript that makes content hard to extract, or simply aren’t structured in a way Chatter can read. If a competitor never shows up, try a close alternative — for example, swap their main blog URL for a sub-domain that hosts their newsroom.

Turning Stories into a Topic

This is where Chatter earns its keep. You can hand-pick Stories from your feed and have Chatter combine them into a content topic with an outline and source material.

How to do it

8. In your Stories feed, find a Story that sparks an idea and select it for your Topic. The Story is added to a panel on the right.
9. Continue selecting up to six Stories total. They can be from any sources — including competitors.
10. Give your Topic a title, or click Suggest to have Chatter generate one for you.
11. Pick a solution this content supports (or leave it blank).
12. Pick an audience — choose a saved persona or enter a custom one.
13. Pick a content type — Article Outline, One-to-one Message, Thought Leadership Post, Industry Analyst, etc.
14. Click Generate Topic. Chatter combines all your inputs into an outline with source material.

What happens next

Chatter creates a Topic draft that you can either Configure, Edit, Save to Topics, or Discard. When saved, the new topic goes to your Topics library, where you can edit, regenerate sections, tag teammates, or export it. You can also reconfigure the topic later if you want to change the angle.

Tips

• Up to six Stories is the cap. More than that and the AI loses focus — fewer, sharper Stories produce better topics.
• If you ask Chatter to suggest a title, it costs tokens. Type your own to save them.