Team and User Roles

Chatter has four user roles, each with different permissions. These articles explain what each role can do and how to manage your team.

In this guide

1. User roles explained
2. Permissions matrix
3. Guest access and tokens

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User roles explained

There are four roles in Chatter: Super Admin, Admin, Editor, and Guest. Here’s a plain-English summary of each.

Super Admin

The most powerful role. Super Admins can do everything an Admin can, plus they’re the only role that can promote other users to Super Admin. Use this role sparingly — typically reserved for the person who owns the Chatter account at your company.

Admin

Can manage all settings — brand info, competitors, personas, keywords, sources, users, billing — and use all features of the product. Most team leads or marketing operations people sit at this level.

Editor

Can use Chatter fully for content work — browsing Stories, creating Topics, exporting, tagging teammates, the works — but can’t change brand settings, manage users, or touch billing. The default role for individual contributors.

Guest

Read-only on AI-driven actions, but can browse Stories, view Topics, leave comments, and be tagged in conversations. Guests can’t generate or regenerate Topics, suggest titles, or run any other action that uses tokens. Use guest seats for stakeholders who need visibility but won’t be creating content themselves — managers, executives, cross-functional partners.

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Permissions matrix

A side-by-side look at what each role can do. Use this when deciding what to assign someone, or when troubleshooting why a teammate can’t do something.

What each role can do

Action	Super Admin	Admin	Editor	Guest
Browse Stories	Yes	Yes	Yes	Yes
Save / vote on Stories	Yes	Yes	Yes	Yes
Create a Topic (uses tokens)	Yes	Yes	Yes	No
Regenerate a Topic (uses tokens)	Yes	Yes	Yes	No
Suggest title (uses tokens)	Yes	Yes	Yes	No
Edit Topic copy manually	Yes	Yes	Yes	No
Comment on Topics	Yes	Yes	Yes	Yes
Be tagged on a Topic	Yes	Yes	Yes	Yes
Export Topics	Yes	Yes	Yes	No
Edit brand settings	Yes	Yes	No	No
Manage users	Yes	Yes	No	No
Manage billing	Yes	Yes	No	No
Promote others to Super Admin	Yes	No	No	No

Tips

• If a teammate says “I can’t do X” and you’d expect them to be able to, check their role first. Often the answer is they’re an Editor when they need to be an Admin (or a Guest when they need to be an Editor).

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Guest access and tokens

Guest users are a special role designed for stakeholders who need visibility into Chatter but aren’t actively creating content. Here’s how to use guest seats well.

What guests can do

• Browse the full Stories feed
• View all Topics in the library
• Leave comments on Topics
• Be tagged in Topic discussions

What guests can’t do

Anything that costs tokens. That means no generating new Topics, no regenerating sections, no suggesting titles, no asking Chatter to suggest source Stories. Guests are observers and reviewers, not creators.

When to use guest seats

• Executives or department heads who want visibility into what your content team is producing.
• Cross-functional partners (sales, product, customer success) who want to see content ideas in flight.
• Subject-matter experts who you’ll loop in for review or fact-checking who won’t be creating content themselves.

Tips

• Guests can comment, which is the most underused feature. Encourage stakeholders to leave feedback on drafts directly in Chatter rather than chasing approvals over email.